Pieve del Cairo

Studio

For the Municipality of Pieve del Cairo, we designed a phygital map of the territory: physical in form, interactive in substance. Thirteen points of interest illustrated with a personalized style, connected via QR code to in-depth digital content. A map that tells the story of the town to those who visit it.

Brand Design
UX/UI
Analysis
Development
Illustration

The phygital experience

The result is a complete editorial object: custom illustrations of monuments, historic buildings, and public spaces, descriptive texts for each point, cartographic layout, and phygital integration with QR codes for digital exploration of in-depth content. Illustration, editorial design, and technology in a single territorial valorization tool.

Where physical meets digital, an experience is born.

The Pieve del Cairo map is not just a graphic object and not just a website: it's a bridge between two worlds. Custom illustrations, curated texts, QR codes that open digital content. A single tool that tells a territory.

This type of project requires expertise that spans design, technology, and storytelling — and the ability to make them work together without friction.

If you have an idea that lives between physical and digital, let's talk.