Tappit

Full Project

Tappit is the phygital platform developed internally by Overclouds that transforms every physical object into an interactive touchpoint, ensuring brand protection through NFC 424 DNA encryption and enabling post-sale activation with a no-code builder for customizable and programmable pages.

In parallel, we handled the brand identity in its entirety: Brand Audit, Brand Architecture and Positioning, through to visual execution with logo, mascot, design system, and website.

Brand Design
UX/UI
Logo
Illustration
Pitch Deck
Analysis
Development
Brand Strategy

From strategic layer to product

The development of Tappit was never just executive. At the base of the project is a strategic layer built on feasibility analysis, global market analysis, and competitive mapping of key players, through to building the economic model with financial projections by segment and an investor-grade pitch deck to support fundraising.

Strategy, technology, and brand are the three levels on which Overclouds operates in total synchrony.

Results achieved

Tappit is already operational. The platform has been adopted by internationally renowned events: from Digital Design Days and Deadline Design Festival, to two consecutive editions of the Jazz Re:found Festival, to Digital 1to1 Spain, the European event connecting decision makers from brands and e-commerce with technology providers.

This is our product. The method can be yours.

Tappit comes from an internal idea: transforming physical objects into secure digital touchpoints. But we didn't just build it — we analyzed the global market, mapped competitors, built the economic model, and the pitch deck for fundraising.

Strategy, technology, and brand worked in synchrony from day one. Not in sequence, not in silos.

If you have a product or idea that deserves the same level of attention on all fronts, we're the right people.